Belfius - Pengo

Pay up!

Ah youngsters… Borrowing money from family and friends, and in time forgetting to pay it back. Sounds familiar, right? Luckily, there is Pengo. An in-app programme that links to your bank account and let’s you pay back your friends safely, and quickly. Via Messenger, Whatsapp, or other apps that let you contact your friends or peers.
The campaign consisted of two online films and a series of print ads.