We wanted to bring people closer to nature again. Because after a survey it was clear to Chaudfontaine that 60% of consumers didn’t know where natural water comes from. As a bottler of this very water, we looked for ways to show people the long journey water takes to become the bottled product costumers can buy in stores.
Through a vast series of outdoor billboards, we showed citizens that the very bricks they walk on, or the stone the sidewalk is made of, are all part of a sub-terrain filtering system that takes the water through a process that takes up to 60 years. The billboards were reinforced with Spotify, making it a guided audio tour. This outdoor expo took place in 4 major cities in Belgium, and had quite the return on social media.